What Is Alexa Traffic Rank?

Alexa is the top internet traffic statistics website. It has a ranking system that measures how popular a website is. The smaller number of your website Alexa traffic rank has, the better. The most popular website is  given the number 1 ranking and the second most popular will be given number 2 ranking, and so forth. Currently, Google.com is the most popular website and Facebook.com is the second most popular. Unlike Google ranking algorithm, Alexa ranking algorithm is pretty simple. It is basically calculated by taking into the account of how many visitors visited your site in the past 3 months and how many pages viewed on each visit.  Therefore, your website traffic and bounce rate can play a vital role in determine your website’s Alexa traffic rank.